ClaudeChatGPTCursorGeminiWorks with your AI agentsChromeMydropTry Mydrop Chrome Extension

Free tool by Mydrop, no signup

Free Instagram content calendar template

Plan a month of Reels, carousels, photos and Stories by day and content pillar, then download it as a CSV or print it.

1Set up your month

Posting days
Networks
Content pillars (used in turn)

2Click a post to edit it

0 posts

Click a day's number to add a post.
Mon
Tue
Wed
Thu
Fri
Sat
Sun

3Download it

Mydrop import options: status and time zone

Turn this plan into scheduled Instagram posts

Import the Mydrop file with Bulk Posts: every Reel, carousel and Story lands on Instagram, ready to approve or schedule.

Try Mydrop free

Your plan stays in your browser. Nothing is sent or saved.

Link to this template

Writing about Instagram planning or teaching a class? Paste this link.

Instagram Content Calendar Template by <a href="https://mydropai.com/tools/instagram-content-calendar-template/">Mydrop</a>

How to plan a month on Instagram

Mix the formats in one file

The postType column sets each post: photo, carousel, reel, story or grid. Leave it empty and Mydrop picks the type that fits the media.

Give Saturday a slot

On Mydrop, Instagram posts on Saturday earned 6% more than the account's typical post, and Sunday 3% less. Weekdays sat level.

Keep the night empty

Instagram posts published between midnight and 6 am earned 36% less. Morning, afternoon and evening did the same.

Example: Monday, Wednesday, Friday and Saturday on Instagram in November 2026 = 17 posts, 17 rows in the Mydrop CSV

Timing data from posts on accounts connected to Mydrop, 180 days to September 17, 2026. Page checked on October 11, 2026.

Mydrop data

When should you post on Instagram? Saturday, never at night.

We scored Instagram posts on accounts connected to Mydrop against each account's typical post, over 180 days to September 2026, in each workspace's own time zone.

By time of day, vs the account's typical post

Morning, 6 am to noon±0%
Afternoon, noon to 6 pm±0%
Evening, 6 pm to midnight±0%
Night, midnight to 6 am−36%

By day of the week, vs the account's typical post

Monday±0%
Tuesday±0%
Wednesday±0%
Thursday±0%
Friday±0%
Saturday+6%
Sunday−3%
  • Night posts were the one slot that clearly lost: 36% below the account's typical post.
  • Saturday did best, 6% above typical. Sunday trailed by 3%.
  • Monday to Friday sat level. Plan weekdays around your team, then add a Saturday post.

Reference

The Mydrop CSV for Instagram, column by column

What each column of the Mydrop CSV takes for an Instagram post. Build the file in any spreadsheet the same way, and Bulk Posts imports it.

ColumnFor InstagramExample
platformAlways instagram.instagram
postTypephoto, carousel, reel, story or grid. Empty: picked from the media.reel
captionUp to 2,200 characters and 5 hashtags. Stories take no caption.Three ways to style one jacket.
media1, media2One link for a photo, Reel or Story. A carousel takes 2 to 10, a grid up to 9.https://example.com/reel.mp4
firstCommentPosted under every format except Stories.Shop the look: link in bio
locationA place tag, on every format except Stories.New York, NY
hashtagsAdded after the caption. Instagram counts 5 at most.#ootd #streetstyle

With several Instagram accounts in the workspace, pick the account for each row in Mydrop's grid before you launch.

Questions

Instagram content calendars, answered

Yes. Write reel in the postType column and put the video link in media1: Mydrop imports the video and publishes the Reel at the dateTime of the row. A Reel runs from 3 seconds to 15 minutes.

Yes, with postType story: one photo, or one video of 3 to 60 seconds. Stories take no caption, first comment or location, so leave those cells empty.

2 to 10 photos or videos. Put one link in media1, media2 and so on, or several links in one cell separated by a space.

Any time from 6 am to midnight: on Mydrop, morning, afternoon and evening posts did the same. Night posts lost 36%, and Saturday did best, 6% above the account's typical post.

A post type in Mydrop that fills your profile grid: it cuts one picture into tiles, 3 per row, or publishes up to 9 pictures already cropped to 4:5.

Yes. No signup, no limit, and your plan never leaves your browser.

More free tools

Instagram · Character counterCheck any post against every network's limit.Instagram · Engagement rate calculatorWork out the engagement rate for a post or an account, then see how it stacks up against posts on Mydrop.Instagram · Image resizerCrop a photo to the exact size for each network and format, right in your browser.Instagram · UTM builderTag a link for every network at once, with tidy naming that GA4 reads properly.Instagram · Text formatterBold, italic and lists you can paste into any social post.Instagram · Post mockup generatorShow a client how a post will look on 10 networks, and download it as an image.Instagram · Report templateFill in a month of numbers, get a one-page client report to print as a PDF.Free Tool Cost CalculatorSee what Mydrop, Hootsuite, Sprout and 6 more tools cost for your team and clients.Free Agency Pricing CalculatorPrice a client's social media retainer and see your margin after tool costs.Free Proposal GeneratorTurn a client brief into a ready social media proposal, printable as a PDF.Free Social Media Audit ScorecardScore a prospect's accounts against Mydrop benchmarks, then print the audit.Free Social Media Holiday CalendarEvery holiday and awareness day by country, ready to drop into your calendar.Free Client Approval LinkSend a client one link to approve a post, no login on either side.Free Cross-Post CheckerPaste one caption and see what breaks on each of 10 networks.Free Instagram Grid PlannerDrag your next posts into place and preview the feed before you post.Free Safe Zone CheckerSee where Reels, TikTok and Stories buttons will cover your text.All free toolsCalculators, templates and generators for social media teams.Best content calendar tool for social media teams

Plan it here. Publish it to Instagram with Mydrop.

Import the month, approve it with the client and let every Instagram post go out on time. Free to start.

Free to start. No credit card. Built for real client work.

Smiling social media managerSmiling social media managerSmiling social media managerSmiling social media managerSmiling social media managerSmiling social media manager
Excellent · on Trustpilot