The deepest social analytics, profile by profile

Most tools stop at follower count, likes, and one generic engagement number. Mydrop pulls each network's deep native metrics (YouTube watch time, Pinterest saves, Google Business calls, LinkedIn seniority), computes a real engagement rate per post, ranks every profile against the rest, and tells you what to post next. Across nine networks.

Far more than likes: views, reach, watch time, saves, shares, clicks, calls, directions, follower growth, real engagement rate, and full demographics: whatever each network exposes.

Interactions divided by the people the post reached, never by your follower count. So a post that reached people beyond your followers is judged on the people who actually saw it.

Results first, then what they mean. The Overview shows your main numbers, your Best cards, Top performers, each platform's own metrics and Next moves. Then come What works, the Trend, Content with every post, Channels with your brands and profiles side by side, and Audience. On a wide screen, the On this page menu jumps to any section.

Analytics is the live page, built for comparing your own profiles. Reports turn that same data into branded, shareable deliverables for clients. Save report keeps what you see as a report, and Auto-report sends it on a schedule.

Facebook, Instagram, LinkedIn, Threads, TikTok, YouTube, Pinterest, Bluesky and Google Business Profile, wherever each platform makes the data available.

From your own published posts, never from generic industry studies. Every post is bucketed by weekday and time of day in your workspace timezone, then each slot is scored against your own median performance. Because it is a ratio rather than a raw number, a small account and a large one read the same. Patterns build on a rolling 180-day window that grows every day you publish.

Seven things: when you post, which format you use, caption length, posting rhythm, hashtag count, whether the post carries a link, and video length. Each is compared against everything else you publish, so you see the real lift rather than a vanity number. You can rank them by engagement, reach, or clicks.

We say so instead of inventing an answer. A claim only appears once enough posts sit behind it and the gap is genuinely meaningful, otherwise the section tells you it is still measuring, or that no clear pattern has emerged yet. We would rather show you nothing than a finding built on two posts.

No, that's Ideas. Analytics compares your own connected profiles against each other. Ideas follows your rivals and shows the posts that worked for them.