On accounts connected to Mydrop, the median YouTube video earned 3.85% of its views in likes, comments and shares, and the middle half sat between 1.53% and 10.59% (180 days to September 2026).
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Free YouTube engagement rate calculator
YouTube engagement rate is a video's likes, comments and shares divided by its views, times 100. The median video on Mydrop scores 3.85%.
1Enter the video's numbers
Divide by
2Your engagement rate
0.00%
Copy the video's numbers from YouTube Studio's analytics.
Track every YouTube video
Mydrop works out the engagement rate of every YouTube video and Short for you, then puts it in a client report.
Your numbers stay in your browser. Nothing is sent or saved.
How YouTube engagement rate works
Count likes, comments, shares
YouTube Studio lists all three per video. Dislikes are hidden from viewers and are not the reaction you want, so they never count.
Divide by views
Views measure how many times the video was watched, which is the audience that could react. Subscribers are a channel's size, not a video's reach.
Shorts and long videos differ
A Short is watched in a scrolling feed and a long video by choice, so their rates rarely match. Compare Shorts with Shorts and long videos with long videos.
Example: “A video with 2,180 likes, 164 comments and 96 shares on 58,000 views” = 4.21%, above the median YouTube video on Mydrop (3.85%)
Benchmarks from YouTube videos on accounts connected to Mydrop, 180 days to September 17, 2026, with views as YouTube reported them. Page checked on October 11, 2026.
Mydrop data
What is a good YouTube engagement rate? 3.85% is the median.
We measured YouTube videos on accounts connected to Mydrop, over 180 days to September 2026. Each rate is the video's likes, comments and shares divided by its views.
Bottom quarter: under 1.53%Middle half: 1.53% to 10.59%Top quarter: over 10.59%
- Half of all YouTube videos on Mydrop earned between 1.53% and 10.59% of their views, the widest spread of any network we measure.
- The median YouTube video (3.85%) did better than the median Instagram post (3.08%) and the median TikTok video (2.98%) on Mydrop.
- Read these figures as a first guide. We update them as more channels connect.
Reference
Every YouTube number, and where to find it
What each number in the formula means, and where YouTube shows it for a video.
| Number | Where YouTube shows it | In the formula |
|---|---|---|
| Views | YouTube Studio, the video's analytics | Divide by it |
| Likes | Under the video, and in YouTube Studio | Counted |
| Comments | Under the video, and in YouTube Studio | Counted |
| Shares | YouTube Studio, the video's analytics (Engagement) | Counted |
| Engaged views | YouTube Studio: the older, stricter view count | Use it to compare with videos from before August 24, 2026 |
| Watch time and average view duration | YouTube Studio, the video's analytics | Not in the rate: read them next to it |
| Subscribers | The channel | Divide by them only for a public, quick comparison |
YouTube counts a Shorts view on every play or replay since March 2025, and a view from the first frame in every format since August 24, 2026. The older, stricter count is now called engaged views. Compare videos counted the same way.
Measured for you
YouTube engagement, tracked in Mydrop
Mydrop reads each YouTube video's views, likes, comments and shares, works out its engagement rate, and puts every channel you manage in one branded client report.
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Questions
YouTube engagement rate, answered
Add the video's likes, comments and shares, divide by its views, and multiply by 100. 2,440 interactions on 58,000 views is a 4.21% engagement rate.
By views to judge a video, since a video can reach far more or far fewer people than the channel's subscribers. By subscribers only to compare channels from the outside.
Usually lower: Shorts are watched in a scrolling feed, and every play or replay counts as a view. Compare Shorts with Shorts and long videos with long videos.
In YouTube Studio, open the video's analytics: shares are listed with the engagement figures. Likes and comments also show under the video.
Yes. No signup, no limit, and your numbers never leave your browser.
Calculate it here. Track every YouTube video in Mydrop.
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