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Free LinkedIn UTM builder

LinkedIn links are clickable in posts, comments, profiles and Company Page buttons: tag each one here so GA4 shows which one sent the visit.

3Pick where you will share it

More options: medium, content, client prefix
Between words

Your tagged links

GA4: Organic Social

Paste a link to see it tagged for each network.

Let every link tag itself

Mydrop adds your UTM tags to every link in a caption while a campaign runs, and can shorten the link to count clicks.

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Your links stay in your browser. Nothing is sent or saved.

Link to this UTM builder

Writing about LinkedIn marketing or teaching a class? Paste this link.

LinkedIn UTM Builder by <a href="https://mydropai.com/tools/linkedin-utm-builder/">Mydrop</a>

How to tag LinkedIn links

Posts become lnkd.in

LinkedIn shortens long links to lnkd.in in the post. The short link opens your full tagged link, so the UTM tags still reach GA4.

Profiles and Pages have their own links

A profile lists up to 3 websites, and a Company Page has a call-to-action button. Tag each with its own utm_content to see which brings visits.

GA4 knows LinkedIn

linkedin and lnkd.in are on GA4's list of social sites: tagged visits land in Organic Social with utm_medium=social.

Example: A Company Page post linking to a webinar = https://example.com/webinar?utm_source=linkedin&utm_medium=social&utm_campaign=q4-webinar

Link rules checked on October 11, 2026, against LinkedIn Help.

Reference

Where links work on LinkedIn, and how to tag them

Every place a link can sit on LinkedIn, whether people can click it, and the tag to give it.

Where the link sitsClickable?Tag to add
Post textClickable, shown as lnkd.inutm_medium=social
CommentsClickableutm_content=comment
Profile websites (up to 3)Clickableutm_content=profile
Company Page buttonClickableutm_content=page-button
AdsClickableutm_medium=paid-social

Mydrop's short links (mydrp.link) can replace lnkd.in: with Shorten & track links on, Mydrop counts the clicks itself and passes the campaign's UTM tags to the destination.

Questions

LinkedIn UTM tags, answered

Yes. LinkedIn shows long links as lnkd.in, but the short link opens your full tagged link, so GA4 still sees the UTM tags.

linkedin, in lowercase. It is on GA4's list of social sites and it is the source Mydrop's campaigns write.

Either works on LinkedIn, since both are clickable. Tag them differently (utm_content=post or comment) and GA4 will show which one your audience uses.

Build the link here with utm_content=page-button and paste it as the button's URL in the Page's admin view.

Yes. No signup, no limit, and your links never leave your browser.

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Tag it here. Automate every LinkedIn link in Mydrop.

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