On accounts connected to Mydrop, the median Facebook Page post earned 1.11% of its reach in reactions and comments, and the middle half sat between 0.36% and 3.14% (180 days to September 2026).
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Free Facebook engagement rate calculator
Facebook engagement rate is a post's reactions, comments and shares divided by its reach, times 100. The median post on Mydrop scores 1.11%.
1Enter the post's numbers
Divide by
To compare like for like with Mydrop's benchmark, leave shares at 0: it counts reactions and comments.
2Your engagement rate
0.00%
Copy the post's numbers from its insights in Meta Business Suite.
Track every Facebook post
Mydrop works out the engagement rate of every Facebook Page post for you, then drops it into a client report.
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How Facebook engagement rate works
Reactions are likes, and more
Count every reaction (Like, Love, Care, Haha, Wow, Sad, Angry), plus comments and shares. Mydrop's benchmark counts reactions and comments, so leave shares out to compare with it.
Divide by reach
Reach is the number of people who saw the post. Most Page followers never see a given post, so a rate by followers makes every Page look weak.
Expect lower numbers
Facebook runs lower than Instagram or TikTok: on Mydrop the middle half of Facebook posts sat between 0.36% and 3.14%. Judge a post against Facebook, never against Instagram.
Example: “A Page post with 86 reactions and 9 comments on a reach of 5,400” = 1.76%, above the median Facebook post on Mydrop (1.11%)
Benchmarks from Facebook posts on accounts connected to Mydrop, 180 days to September 17, 2026. Page checked on October 11, 2026.
Mydrop data
What is a good Facebook engagement rate? 1.11% is the median.
We measured Facebook Page posts on accounts connected to Mydrop, over 180 days to September 2026. Each rate is the post's reactions and comments divided by its reach.
Bottom quarter: under 0.36%Middle half: 0.36% to 3.14%Top quarter: over 3.14%
- Half of all Facebook posts on Mydrop earned between 0.36% and 3.14% of their reach. A 2% Facebook post beats more than half of them.
- Facebook showed the biggest weekday effect in the data: Monday posts did 11% worse than the account's typical post, Wednesday posts 7% better.
- Morning, afternoon and evening sat level, so move Monday posts before you move the hour.
Reference
Every Facebook number, and where to find it
What each number in the formula means, and where Meta shows it for a Page post.
| Number | Where Facebook shows it | In the formula |
|---|---|---|
| Reactions | Under the post, and in the post's insights | Counted |
| Comments | Under the post, and in the post's insights | Counted |
| Shares | Under the post, and in the post's insights | Optional: Mydrop's benchmark leaves them out |
| Reach (Viewers) | Meta Business Suite > Insights > Content | Divide by it |
| Views | Meta Business Suite > Insights: every time the post was shown | Not used: repeat views inflate it |
| Link clicks | The post's insights | Not in the rate: report them next to it |
| Followers | The Page | Divide by it only for a public, quick comparison |
Since November 2024 Meta reports Views instead of impressions, and in 2026 it began replacing reach with Viewers, the unique people who saw a post. Either way, divide by the unique count. Facebook shows no engagement rate itself; this is the formula Mydrop uses.
Measured for you
Facebook engagement, tracked in Mydrop
Mydrop reads each Facebook Page post's reactions, comments and reach, works out its engagement rate, and puts every Page you manage in one branded client report.
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Questions
Facebook engagement rate, answered
Add the post's reactions, comments and shares, divide by its reach, and multiply by 100. 95 reactions and comments on a reach of 5,400 is a 1.76% engagement rate.
That is normal. On Mydrop the median Facebook post earned 1.11% of its reach against 3.08% on Instagram. Compare a Facebook post with other Facebook posts.
On Mydrop, Wednesday Facebook posts did 7% better than the account's typical post and Monday posts 11% worse. The other days sat close to level.
Most formulas count them. Mydrop's benchmark counts reactions and comments, so leave shares out when you compare with it, and keep the same formula every month for a client.
Yes. No signup, no limit, and your numbers never leave your browser.
Calculate it here. Track every Facebook post in Mydrop.
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