Ama-hashtag asasebenza, kodwa awasasebenzi ngendlela abantu abaningi abawasebenzisile. Manje asetshenziswa njengemaki yendaba nendlela yokusesha, hhayi njengethuluzi lokwandisa ukufinyelela. Ukufaka ama-hashtag angama-25 akusakwazi ukukunika ukusabalala okukhulu, futhi ukuwasusa akugcina unqobile kokukhulu.
Idatha ye-Mydrop, uSepthemba 2026: kuyo yonke imibhalo engu-7,945 kuma-akhawunti angu-336 axhunywe ku-Mydrop, inani lama-hashtag lashintsha ukubandakanyeka okuphakathi nendawo nge-5% okungenani ohlangothini ngalunye. Imibhalo enama-hashtag angu-6 kuya ku-10 yayingu-5% ngaphezu kombhalo ojwayelekile we-akhawunti yayo, kanti leyo engenawo yayingu-4% ngaphansi. Indlela kanye namathebula aphelele kutholakala ku-Mydrop social media benchmarks.
Imikhawulo yomthombo icacile: I-Instagram ivumela ama-hashtag angu-30 nencazelo enezinhlamvu ezingama-2,200. I-TikTok inikeza izinhlamvu ezingama-2,200 futhi ama-hashtag abalwa ngaphakathi kwalelo nani. I-YouTube ayiboni ama-hashtag ngaphezu kuka-15. I-Threads ivumela ithegi yendaba eyodwa. Itafula eligcwele ngezansi.
Isifinyezo: Faka ama-hashtag angu-3 kuya kwangu-5 achazayo epostini. Sebenzisa lezi njengelebula lokuchaza udaba, hhayi ukweqa imikhawulo yezinkundla. Chitha umzamo wakho ekuthuthukiseni amagama encazelweni, embhalweni obonakalayo nasemsindweni, yikho i-search ku-app nezinhlelo zokuncoma ezizobona ngo-2026.
Kungani ama-hashtag emile ekungeniseni ukufinyelela
Izinkundla ezinkulu zashintsha indlela zokusabalalisa. Manje zihlela okuqukethwe ngendlela yokuthi kubonakale kubantu abanentshiseko yalokho. I-algorithm ibheka ukuthi abantu bazoyibuka, bayigcine noma bayiphendule yini. Akusasenjalo ukuthi abantu bazongena ku-feed ye-hashtag ukuze bafune izinto ezintsha.
I-Instagram iphinde yathi ngokusemthethweni ama-hashtag awakhulisi ukufinyelela, futhi incoma ama-tag ambalwa acacile. I-TikTok isebenzisa i-For You page esekelwe ezenzweni zomsebenzisi. I-LinkedIn iyekile ukubonisa ama-hashtag ngendlela eyayenza phambilini. Le ndlela iyafana kuwo wonke amapulatifomu.
Ngakho manje imisebenzi yama-hashtag ishintshile:
- Ukuhlukanisa: ichaza ukuthi i-post yakho imayelana nani, okusiza inkundla ukuyibeka kubantu abafanele ekuhloleni kokuqala.
- Ukusesha: abantu basafuna ngamathagi, ikakhulukazi ku-Instagram, TikTok ne-Pinterest.
- Ukulandelela umkhankaso: ithegi yokuqoqa okuqukethwe kwe-UGC, izingeniso nomcimbi endaweni eyodwa.
Imikhawulo yama-hashtag nencazelo kuzo zonke izinkundla ngo-2026
Imikhawulo ilawula ukuthi yini evunyelwe. Inani elinconyiwe yilokho okusebenza empeleni.
| Ipulatifomu | Umkhawulo wencazelo | Umkhawulo wama-hashtag | Sebenzisa inani elingakanani | Lapho zifakwa |
|---|---|---|---|---|
| 2,200 characters | 30 | 3 to 5 | Caption or first comment, same reach | |
| TikTok | 2,200 characters | No separate cap, tags count toward the 2,200 | 2 to 3 | Encazelweni kuphela |
| 3,000 characters | No cap | 1 to 3 | Ekupheleni kwe-post | |
| X | 280 characters, 25,000 on Premium | No cap | 0 to 2 | Inline or at the end |
| 63,206 characters | No cap | 0 to 2 | Caption | |
| YouTube | 5,000 in the description | 15, and going over makes YouTube ignore all of them | 2 to 3 | Incazelo, ezintathu zokuqala zibonakala ngaphezulu kwesihloko |
| 500 in the description | 20 | 0 to 2 | Incazelo | |
| Threads | 500 characters | 1 topic tag per post | 1 | Caption |
| Bluesky | 300 characters | No cap | 0 to 2 | Caption |
Kunezinto ezimbili okufanele ukhumbule kule tafula. Akudingeki ama-hashtag angu-30, ngisho nalapho evunyelwe khona. Futhi imikhawulo yencazelo imvamisa inkulu kakhulu kunalokho umuntu akufundayo — ngakho okubalayo ukuthi ubhale okufundeka kalula kumfundi, hhayi ukuthi ufike ezingeni lezinhlamvu. Umhlahlandlela wethu we-ubude bekhabishini unemininingwane yama-platform ngayinye.
Lapho ama-hashtag esasebenza khona, anomthelela omncane: i-Instagram usesho nophawu lwendaba; i-TikTok isebenza ekuhlukaniseni nasekusesheni kodwa ayisagcini ukufinyelela; i-Pinterest ne-YouTube zingawathola ama-tag kodwa ngeke ziwakhuphule kakhulu; ku-LinkedIn, X, Threads, Facebook ne-Bluesky, ithegi isaba nje ilebula elincane.
Ubude be-caption be-TikTok nama-hashtag: yini ehlanganyela kuzinhlamvu ezingama-2,200
Kufanele sicace: inkundla ye-TikTok inezinhlamvu ezingama-2,200 encazelweni, futhi ama-hashtag abalwa kulelo nani. Izikhala nama-emoji nazo ziyabalwa. Lokho kushintsha izeluleko ezindala ezithi "150 characters."
Lokhu kusho:
- Ungakhathazeki ngobukhulu. Amatagi amabili noma amathathu adla cishe izinhlamvu ezingama-40 kwazo ezingama-2,200.
- Chitha indawo emagama angukhiye, hhayi kumatagi amaningi. Beka igama eliyisihluthulelo kumugqa wokuqala, ngoba yilokho okubona umuntu kuqala.
- Beka amatagi ekugcineni, emva komusho ofundeka kalula.
- Gwema amatagi angachazi lutho afana #fyp noma #viral; awasizi ngokucacile.
I-caption esebenzayo ku-TikTok ngo-2026 iyashaya uhlobo lokusesha: umugqa owusizo kumuntu ofuna okuthile, bese amatagi amabili achaza udaba.
Ama-hashtag encazelweni noma kumazwana okuqala?
Ku-Instagram, ukufinyelela kuyafana kokubili. I-Instagram isiqinisekisile ukuthi ama-hashtag abalwa noma afakwe encazelweni noma kumazwana okuqala. Lokho kusho ukuthi ukudlulisa ama-tag kumazwana akukwandisi ukufinyelela.
Ngakho khetha ngokuya ngokubukeka nokusebenza kwakho:
- Faka kumazwana okuqala uma ufuna i-caption ehlanzekile ku-feed futhi ama-comment aguqulelwa ngokuzenzakalayo.
- Faka encazelweni uma ufuna ama-tag abonakale futhi achotshwe, noma uma uphosa ngesandla futhi uyakhumbula ukwengeza amazwana.
Ku-TikTok, LinkedIn, Threads ne-Pinterest, ama-hashtag agcinwa encazelweni. Lokho kusho ukuthi kumele uwabhale lapho.
Indlela yokukhetha amatagi enza into
Khetha ama-tag achazayo, hhayi amaningi nje. I-tagi esetshenziswa ezipostini eziningi (izigidi) ayikutsheli ukuthi ungancintisana kanjani. I-tagi eneziposti ezingu-15,000 izokunikeza umkhombandlela ongcono.
Isakhiwo esisebenzayo sephosta eyodwa:
- I-tagi eyodwa enesigcawu esicacile (#sourdoughbakerysydney, hhayi #food).
- Amatagi amabili aphakathi nosayizi (cishe 10k–500k posts) ahambisana nendaba.
- Ithegi yendawo noma ifomethi abantu abayilandela (#studiovlog, #marketingops).
- Ithegi yakho yebhendi ukuze i-archive yakho ihlale ihlelekile.
Gwema amatagi avaliwe noma asondele ku-spam. Gwema #follow4follow noma #likeforlike, amatagi angachazi i-post, noma ukusebenzisa ama-tag afanayo kuwo wonke ama-slides. Ukuphindaphinda ibhuloki lama-30 akusikho isixazululo.
Yenza umsebenzi wokutholakala encazelweni esikhundleni salokho
Manje i-search ku-app ifunda amagama angempela enkazeleni yakho.
- Faka amagama angukhiye phambili emugqeni wokuqala wencazelo, ngendlela umuntu angayibheka ngayo ekusesheni.
- Faka umbhalo esikrinini ku-Reels, Shorts nase-TikTok. Izinhlelo zifunda umbhalo esikrinini.
- Khuluma izwi eliyisihluthulelo emsindweni wakho. Ama-auto-captions angawafaka njengombhalo ofunwayo.
- Gcwalisa i-alt text ezithombeni.
- Nikeza amafayela nezithombe amagama achazayo ngaphambi kokulayisha.
Uma ufuna imininingwane eningi, bheka umhlahlandlela wethu wokuthi ungayilungisa kanjani i-search ku-social ku-TikTok nase-Instagram. Futhi uma inkinga yakho yi-reach, ama-hashtag ngokuvamile awona amabanga; qala nge-okuhambisa ngempela ukuxhumana.
Yihlolise ku-akhawunti yakho ngezinsuku ezingama-30
Le ndlela izokunika umbono ocacile. Idatha yakho iyinquma.
- Khetha inkundla noluhlobo lokuqukethwe ofuna ukuqhathanisa.
- Isonto lokuqala, posta nama-tag angu-3 kuya kwangu-5 achazayo. Esontweni lesibili, posta ngaphandle kwawo.
- Gcina konke okunye kufana: izikhathi zokuposa, ifomethi, isihloko sokuqala.
- Qhathanisa ukufinyelela kwabalandeli abangawulandeli nokusesha/ukubonakala ku-explore, hhayi ama-likes kuphela.
Abaningi bazobona umehluko omncane owanele ukuze iwehlise ingcindezi: lokhu kukuvumela ukuthi ungachithi isikhathi esiningi uzama ama-tag. Uma inkundla ikhombisa ukuphakama okubonakalayo ngama-tag, qhubeka uwasebenzise lapho kuphela.
I-Mydrop yenza lokhu kube lula. Shedyula izinhlobo ezimbili ku-ishejuli lokuqukethwe yakho ngesikhathi esisodwa, gcina ama-hashtag sets ukuze ungawabhaleli njalo, bese ubuka ukuhlukaniswa kokungalandeli nokusesha ku-Post ku-Imiphumela kunokubuka ama-dashboard amaningi. Amathuluzi e-i-AI caption azokunikeza amatagi ahambisana nephosta.
Hlola okokugcina kwakho okungu-10 kuleli sonto
Vula iziposti zakho eziyi-10 zokugcina. Bheka ukuthi wawasebenzisa malini ama-hashtag. Bheka ukuthi yiziphi nalezo ziposti ezilethe ukufinyelela kwabantu abangakulandeli. Uma kungekho ubudlelwano, sincisha uhlu lwamatagi lube luyi-5 bese uchitha imizuzu eyi-10 ukubhala kabusha umugqa wokuqala wencazelo ube into umuntu angayifaka ekusesheni.
Le yindlela esakhulayo lapho inzuzo isekhona manje.
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