bluesky, in lowercase, the source Mydrop's campaigns write. Always add utm_medium=social: GA4 does not list bluesky as a social site.
Free tool by Mydrop, no signup
Free Bluesky UTM builder
Bluesky keeps the full link in every post, tags included: tag yours here, with utm_medium=social, so GA4 counts Bluesky as social traffic.
3Pick where you will share it
More options: medium, content, client prefix
Between words
Your tagged links
GA4: Organic SocialPaste a link to see it tagged for each network.
Let every link tag itself
Mydrop adds your UTM tags to every link in a caption while a campaign runs, and can shorten the link to count clicks.
Your links stay in your browser. Nothing is sent or saved.
How to tag Bluesky links
The full link is kept
Bluesky stores each link in full, with no shortener. The app may shorten what it shows, but the tagged link is what opens.
Links count toward 300
Unlike X, Bluesky has no fixed link weight: the link counts toward the post's 300 characters. Keep tags short, such as utm_campaign=launch.
GA4 needs utm_medium=social
bluesky is not on GA4's list of social sites. Tag every link with utm_medium=social or the visits land outside Organic Social.
Example: A Bluesky post linking to a launch page = https://example.com/launch?utm_source=bluesky&utm_medium=social&utm_campaign=launch
Link rules checked on October 11, 2026, against Bluesky's open protocol.
Reference
Where links work on Bluesky, and how to tag them
Every place a link can sit on Bluesky, whether people can tap it, and the tag to give it.
| Where the link sits | Clickable? | Tag to add |
|---|---|---|
| Post text | Clickable, full link kept | utm_medium=social |
| Replies | Clickable | utm_content=reply |
| Profile website | Shown on the profile | utm_content=profile |
Mydrop's short links (mydrp.link) keep Bluesky posts short: Mydrop counts the clicks and passes the campaign's UTM tags to the destination.
Tagged for you
Bluesky links, tagged automatically by Mydrop
Set the tags once on a campaign: Mydrop adds them to every link in your Bluesky captions while it runs, with bluesky as the source, and never overwrites tags a link already has.
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Free plan, then $19 a month flat. Never per seat.
Questions
Bluesky UTM tags, answered
Yes. The link counts toward the 300-character limit, so keep tags short or use a short link that carries them.
No. The post stores the full link; the app may display a shorter version, but the tagged link is what opens.
Because the links were not tagged and GA4 does not list Bluesky as social. Tag them with utm_medium=social.
Yes. No signup, no limit, and your links never leave your browser.
Tag it here. Automate every Bluesky link in Mydrop.
Campaigns, short links and reports for every client, from one workspace. Free to start.
