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Free TikTok UTM builder

TikTok links are clickable in the bio and in ads, not in captions: tag your bio link here so GA4 shows what TikTok sends to your site.

3Pick where you will share it

More options: medium, content, client prefix
Between words

Your tagged links

GA4: Organic Social

Paste a link to see it tagged for each network.

Let every link tag itself

Mydrop adds your UTM tags to every link in a caption while a campaign runs, and can shorten the link to count clicks.

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Your links stay in your browser. Nothing is sent or saved.

Link to this UTM builder

Writing about TikTok marketing or teaching a class? Paste this link.

TikTok UTM Builder by <a href="https://mydropai.com/tools/tiktok-utm-builder/">Mydrop</a>

How to tag TikTok links

The bio link does the work

Links typed in a TikTok caption are not clickable. The bio website link is, for business accounts and for personal accounts past TikTok's follower threshold.

Change the tag, not the bio

One bio link serves every video. Change its utm_campaign when you push a new campaign, so GA4 shows which push brought the visits.

GA4 knows TikTok

tiktok is on GA4's list of social sites: bio visits land in Organic Social with utm_medium=social, ads in Paid Social with a paid medium.

Example: A TikTok bio link during a spring campaign = https://example.com/spring?utm_source=tiktok&utm_medium=social&utm_campaign=spring-sale&utm_content=bio

Link rules checked on October 11, 2026, against TikTok's business help.

Reference

Where links work on TikTok, and how to tag them

Every place a link can sit on TikTok, whether people can tap it, and the tag to give it.

Where the link sitsClickable?Tag to add
Bio website linkClickable (business accounts, or past the follower threshold)utm_content=bio
Video captionsNot clickablePoint to the bio
Links attached to videosClickable for verified business accountsutm_content=video-link
AdsClickableutm_medium=paid-social

Verified business accounts can also attach destination links to videos and the profile. Tag those with their own utm_content.

Questions

TikTok UTM tags, answered

No. Links in captions show as plain text. Tag your bio link instead and tell viewers to tap it.

Tag the bio link with utm_source=tiktok, utm_medium=social, your campaign and utm_content=bio. GA4 shows the visits under Organic Social.

tiktok, in lowercase. It is on GA4's list of social sites and it is the source Mydrop's campaigns write.

Give ad links a paid medium, such as paid-social, and the bio link the medium social. GA4 files them under Paid and Organic Social.

Yes. No signup, no limit, and your links never leave your browser.

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Tag it here. Automate every TikTok link in Mydrop.

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