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Free Threads UTM builder

Threads links are clickable in posts and in the bio: tag them here, with utm_medium=social, so GA4 counts Threads as social traffic.

3Pick where you will share it

More options: medium, content, client prefix
Between words

Your tagged links

GA4: Organic Social

Paste a link to see it tagged for each network.

Let every link tag itself

Mydrop adds your UTM tags to every link in a caption while a campaign runs, and can shorten the link to count clicks.

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Your links stay in your browser. Nothing is sent or saved.

Link to this UTM builder

Writing about Threads marketing or teaching a class? Paste this link.

Threads UTM Builder by <a href="https://mydropai.com/tools/threads-utm-builder/">Mydrop</a>

How to tag Threads links

Up to 5 links per post

A Threads post can hold up to 5 links, and the first becomes the preview card. Tag each one, with its own utm_content if they go to different pages.

Bio: up to 5 links

The Threads profile holds up to 5 links. Tag each one so GA4 shows which brings visits.

GA4 needs utm_medium=social

threads is not on GA4's list of social sites. Without utm_medium=social, Threads visits land in Unassigned or Referral instead of Organic Social.

Example: A Threads post linking to a new article = https://example.com/article?utm_source=threads&utm_medium=social&utm_campaign=october-blog

Link rules checked on October 11, 2026, against Meta's Threads docs.

Reference

Where links work on Threads, and how to tag them

Every place a link can sit on Threads, whether people can tap it, and the tag to give it.

Where the link sitsClickable?Tag to add
Post text (up to 5 links)Clickable; the first becomes the previewutm_medium=social
RepliesClickableutm_content=reply
Bio links (up to 5)Clickableutm_content=bio

Because GA4 does not know threads as a social site, an untagged Threads click often shows as Referral from threads.net. Tag every link you share there.

Tagged for you

Threads links, tagged automatically by Mydrop

Set the tags once on a campaign: Mydrop adds them to every link in your Threads captions while it runs, with threads as the source, and never overwrites tags a link already has.

Campaigns tag links for youSet source, medium and campaign once; Mydrop adds them to every caption link while the campaign runs.See campaigns
Short links that count clicksTurn on short links and see clicks, visitors, countries and devices per link.See the URL shortener
Reports clients understandReach, engagement and clicks in a branded PDF, a link or a monthly email.See reports
Schedule to ThreadsPlan, approve and publish from one calendar, next to 9 more networks.See the integration
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Questions

Threads UTM tags, answered

threads, in lowercase, the source Mydrop's campaigns write. Always add utm_medium=social: GA4 does not list threads as a social site.

Because GA4 does not recognise threads as social. Tag the links with utm_medium=social and the visits move to Organic Social.

Up to 5, and the first one becomes the preview card under the text.

Yes, up to 5. Tag each with utm_content=bio-1 to bio-5.

Yes. No signup, no limit, and your links never leave your browser.

More free tools

Threads · Character counterCheck any post against every network's limit.Threads · Engagement rate calculatorGet the rate of a post or an account, and see how it compares with posts on Mydrop.Threads · Image resizerCrop a photo to the exact size of each network and format, in your browser.Threads · Content calendar templatePlan a month of posts, then download it as a CSV or a printable calendar.Threads · Text formatterBold, italic and lists you can paste into any social post.Threads · Post mockup generatorShow a client how a post will look on 10 networks, and download it as an image.Threads · Report templateFill in a month of numbers, get a one-page client report to print as a PDF.Tool cost calculatorSee what Mydrop, Hootsuite, Sprout and 6 more tools cost for your team and clients.Agency pricing calculatorPrice a client's social media retainer and see your margin after tool costs.Proposal generatorTurn a client brief into a ready social media proposal, printable as a PDF.Social media audit scorecardScore a prospect's accounts against Mydrop benchmarks, then print the audit.Holiday calendarEvery holiday and awareness day by country, ready to drop into your calendar.Client approval linkSend a client one link to approve a post, no login on either side.Cross-post checkerPaste one caption and see what breaks on each of 10 networks.Instagram grid plannerDrag your next posts into place and preview the feed before you post.Safe zone checkerSee where Reels, TikTok and Stories buttons will cover your text.All free toolsCalculators, templates and generators for social media teams.UTM naming convention for social media

Tag it here. Automate every Threads link in Mydrop.

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