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Free Instagram UTM builder

Instagram links are clickable in the bio and in Story link stickers, not in captions: tag each one here so GA4 shows which one sent the visit.

1Paste your link2Name the campaign

3Pick where you will share it

More options: medium, content, client prefix

Medium (utm_medium)Post or ad (utm_content)Keyword (utm_term)Client prefix

Between words

Your tagged links

GA4: Organic Social

Paste a link to see it tagged for each network.

Let every link tag itself

Mydrop adds your UTM tags to every link in a caption while a campaign runs, and can shorten the link to count clicks.

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Your links stay in your browser. Nothing is sent or saved.

Link to this UTM builder

Writing about Instagram marketing or teaching a class? Paste this link.

Instagram UTM Builder by <a href="https://mydropai.com/tools/instagram-utm-builder/">Mydrop</a>

How to tag Instagram links

Captions are not clickable

A link typed in an Instagram caption is plain text (Meta is testing clickable caption links for some Meta Verified accounts since March 2026). Put tagged links in the bio and in Story link stickers.

One tag per placement

The bio holds up to 5 links. Give each bio link and each Story sticker its own utm_content, such as bio-1 or story-sticker, to see which one works.

GA4 knows Instagram

instagram is on GA4's list of social sites, so tagged visits land in Organic Social with utm_medium=social, and in Paid Social with a paid medium.

Example: The first link in an Instagram bio, campaign "Spring sale" = https://example.com/spring?utm_source=instagram&utm_medium=social&utm_campaign=spring-sale&utm_content=bio-1

Link rules checked on October 11, 2026, against Instagram's help and announcements.

Reference

Where links work on Instagram, and how to tag them

Every place a link can sit on Instagram, whether people can tap it, and the tag to give it.

Where the link sits	Clickable?	Tag to add
Bio links (up to 5)	Clickable	utm_content=bio-1 to bio-5
Story link sticker	Clickable	utm_content=story-sticker
Post and Reel captions	Not clickable	Point to the bio: "link in bio"
Comments	Not reliably clickable	Do not rely on them
Ads	Clickable	utm_medium=paid-social

Instagram opens outside links through its own l.instagram.com redirect. Tag the destination link itself; the UTM tags travel with it.

Tagged for you

Instagram links, tagged automatically by Mydrop

Set the tags once on a campaign: Mydrop adds them to every link in your Instagram captions while it runs, with instagram as the source, and never overwrites tags a link already has.

Campaigns tag links for youSet source, medium and campaign once; Mydrop adds them to every caption link while the campaign runs.See campaigns

Short links that count clicksTurn on short links and see clicks, visitors, countries and devices per link.See the URL shortener

Reports clients understandReach, engagement and clicks in a branded PDF, a link or a monthly email.See reports

Schedule to InstagramPlan, approve and publish from one calendar, next to 9 more networks.See the integration

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Questions

Instagram UTM tags, answered

You can type one, but captions are not clickable for most accounts, so nobody can tap it. Tag the link in your bio or in a Story link sticker instead.

Tag each bio link with utm_source=instagram, utm_medium=social, your campaign, and its own utm_content (bio-1, bio-2). GA4 then shows each one separately.

instagram, in lowercase. It is on GA4's list of social sites and it is the source Mydrop's campaigns write, so all your Instagram visits report together.

Build the link here, then paste it into the Story's link sticker. Give it utm_content=story-sticker (or the Story's topic) so you can tell Stories from the bio.

Yes. No signup, no limit, and your links never leave your browser.

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Tag it here. Automate every Instagram link in Mydrop.

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