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Free Google Business Profile UTM builder

A Google Business Profile has two kinds of links, the website field and the buttons on updates: tag both here so GA4 shows what each location sends.

1Paste your link2Name the campaign

3Pick where you will share it

More options: medium, content, client prefix

Medium (utm_medium)Post or ad (utm_content)Keyword (utm_term)Client prefix

Between words

Your tagged links

GA4: Organic Social

Paste a link to see it tagged for each network.

Let every link tag itself

Mydrop adds your UTM tags to every link in a caption while a campaign runs, and can shorten the link to count clicks.

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Your links stay in your browser. Nothing is sent or saved.

Link to this UTM builder

Writing about Google Business Profile marketing or teaching a class? Paste this link.

Google Business Profile UTM Builder by <a href="https://mydropai.com/tools/google-business-profile-utm-builder/">Mydrop</a>

How to tag Google Business Profile links

Update buttons take a link

Updates, events and offers can carry a button (Book, Order, Shop, Learn more, Sign up) with its own URL. Tag each with the update in utm_content.

The website field has rules

Google asks for a real page of the business: no link shorteners, no social pages, one link per domain. A tagged link to your own site is fine.

Search or social, pick one

GA4 knows google as a search engine, not as a profile. Tag with utm_medium=social to group profile visits with social, or keep your own medium and read them by campaign.

Example: The "Learn more" button on an offer update = https://example.com/offer?utm_source=google-business&utm_medium=social&utm_campaign=autumn-offer&utm_content=offer-button

Link rules checked on October 11, 2026, against Google Business Profile Help.

Reference

Where links work on Google Business Profile, and how to tag them

Every place a link can sit on a profile, whether people can click it, and the tag to give it.

Where the link sits	Clickable?	Tag to add
Website field	Clickable	utm_content=website
Update button (Book, Order, Shop, Learn more, Sign up)	Clickable	utm_content=update-name
Call button	No URL	Count calls in Performance
Business description	Links not allowed	Leave untagged text

The business description cannot contain links, and Call buttons have no URL. Track calls with the Performance tab instead.

Tagged for you

Google Business Profile links, tagged automatically by Mydrop

Set the tags once on a campaign: Mydrop adds them to every link in your Google Business Profile captions while it runs, with googleMyBusiness as the source, and never overwrites tags a link already has.

Campaigns tag links for youSet source, medium and campaign once; Mydrop adds them to every caption link while the campaign runs.See campaigns

Short links that count clicksTurn on short links and see clicks, visitors, countries and devices per link.See the URL shortener

Reports clients understandReach, engagement and clicks in a branded PDF, a link or a monthly email.See reports

Schedule to Google Business ProfilePlan, approve and publish from one calendar, next to 9 more networks.See the integration

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Questions

Google Business Profile UTM tags, answered

Yes. Google asks for a link to a real page of the business, with no shortener; a tagged link to your own site meets that. Use utm_content=website.

Add a button (Learn more, Book, Order, Shop or Sign up) to the update and paste a tagged link as its URL, with the update's name in utm_content.

A name GA4 will not confuse with Google Search, such as google-business. Mydrop's campaigns write googleMyBusiness for it; pick one spelling for every location.

Because untagged clicks from the profile arrive from google, which GA4 files as search. Tag the links and they report under your own source and campaign.

Yes. No signup, no limit, and your links never leave your browser.

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Tag it here. Automate every Google Business Profile link in Mydrop.

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