Loomly does the calendar and the approval step well at a fair price, which is why so many teams start there. The ceiling is predictable: analytics stay basic, there is no inbox worth using, and nothing automates. Loomly ends up as one of three or four tools rather than the workspace.
The useful question is which of those missing pieces you actually need.
TLDR: Mydrop if you want approvals plus analytics, inbox and automation together. Planable if review quality is everything. Agorapulse if the inbox is the load. Metricool if analytics is the gap and budget is tight.
Mydrop pricing check, September 2026: the entry paid plans of the eight tools most often compared with Mydrop run from $6 per channel (Buffer) and $25 a month (Later) to $99 per user (Hootsuite) and $79 per seat (Sprout Social), read on each vendor's pricing page. Mydrop is free to start, then $19 a month flat, not per seat. Full table on Mydrop's compare pages.
The 6 alternatives at a glance
| Tool | Best for | Watch for |
|---|---|---|
| Mydrop | One workspace instead of four tools | Full suite, more than a calendar alone |
| Planable | The best review experience | No inbox or automation |
| Agorapulse | Comment and DM volume | Priced per user, adds up |
| Metricool | Analytics on a budget | Basic approvals |
| HeyOrca | Agency client review | Lighter reporting |
| Sprout Social | Enterprise reporting | Priced per seat |
What Loomly costs in November 2026
Loomly prices by social accounts and users. Prices read on loomly.com on 6 November 2026:
| Plan | Monthly | Billed yearly | Users | Social accounts |
|---|---|---|---|---|
| Starter | $65 | $49 a month ($588 a year) | 3 | 12 |
| Beyond | $332 | $249 a month ($2,988 a year) | Unlimited | 60 |
| Enterprise | On request | On request | Unlimited | 61 and more |
The jump from Starter to Beyond is the problem for agencies: the 13th social account moves you from $65 to $332 a month.
What that means for an agency, at about 4 social accounts per client, monthly billing:
| Clients | Social accounts | Loomly | Mydrop |
|---|---|---|---|
| 3 | 12 | $65 (Starter) | $59 (Pro, up to 25 brands) |
| 5 | 20 | $332 (Beyond) | $59 (Pro, up to 25 brands) |
| 15 | 60 | $332 (Beyond) | $59 (Pro, up to 25 brands) |
| 30 | 120 | Enterprise quote | $249 (Enterprise, unlimited brands) |
Mydrop's price is flat: client workspaces are a plan quota, reporting and the inbox are included, and clients approve from a link with no account. Row by row: Mydrop vs Loomly.
Is there a free Loomly alternative?
Loomly has no free plan, only a free trial. To run real clients without a deadline, Mydrop's free plan gives 20 posts a month across 3 brands and never expires. The paid plans stay flat as clients are added.
Where Loomly stops
- Analytics are shallow. Enough to glance at, not enough to build a client report from.
- The inbox is minimal, so community management happens on the platforms.
- No automation. Nothing recycles winners or reacts to comments.
- Post ideas age. The inspiration feature that sells the tool is rarely used after a month.
1. Planable: if approvals are the whole point
A better review experience than Loomly, with clients who understand it immediately.
Skip it if you also need analytics and an inbox.
2. Agorapulse: if conversations outpace posts
Proper inbox with assignment and moderation rules.
Skip it if your accounts are quiet.
3. Metricool: if the gap is reporting
Real analytics and competitor tracking at a similar price to Loomly.
Skip it if the approval chain matters more.
Mydrop: the calendar plus what comes after
Same starting point, wider scope, so the other three tabs close:
- multi-brand content calendar
- approval workflows and a no-login client portal
- deep per-platform analytics
- social inbox
- automations and trigger words
Approvals through a no-login client portal, native per-platform analytics, and white-label reports that send themselves.
Side by side on features, workflow and fit: Mydrop vs Loomly.
When Loomly is enough
Small teams who need a shared calendar and a simple approval step, and who report informally, are exactly the fit. It is well priced for that and switching adds cost without solving anything.
Switching cleanly
- Rebuild the approval stages before moving content.
- Move one brand fully rather than all brands partially.
- Run one reporting cycle in parallel.
- Cancel only after a full month has published without incident.
Being organised is the first problem, not the last one. Start free with Mydrop and close the other three tabs.
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